Social Media Mavericks: Which Country Stars Have the Biggest Reach on Social Media?

by Jim Casey | @TheJimCasey | June 1, 2017

We thought it would be interesting to crunch a few numbers to see which country stars have the biggest reach on social media.

Taking into account an artist’s total number of Twitter, Facebook and Instagram followers, we compiled a list of the Top 20 country stars with the biggest social media reach. While total Twitter, Facebook and Instagram followers aren’t the be-all and end-all of social media reach, it’s a handy indicator.

It’s also interesting to see the platforms where individual artists excel. For instance, Blake Shelton has—by far—the most Twitter followers, while Carrie Underwood excels on Facebook and Instagram.

Take a look at the results below. [Editor’s note: we tried to be thorough in our search, but it’s possible we unintentionally omitted an artist who should be in the Top 20]

#	Name	Twitter	Facebook	Instagram	TOTAL
1.	Blake Shelton	19,346,420	8,637,363	1,680,439	29,664,222
2.	Carrie Underwood	6,916,321	10,488,928	5,924,876	23,330,125
3.	Luke Bryan	8,907,977	8,099,653	3,678,905	20,686,535
4.	Miranda Lambert	6,514,923	7,843,590	3,165,946	17,524,459
5.	Jason Aldean	3,309,361	8,310,224	1,859,973	13,479,558
6.	Lady Antebellum	2,487,092	9,628,610	1,172,134	13,287,836
7.	Tim McGraw	2,797,745	7,780,719	1,649,661	12,228,125
8.	Brad Paisley	4,177,288	6,758,774	843,497	11,779,559
9.	Keith Urban	3,395,117	5,675,834	1,337,612	10,408,563
10.	Kenny Chesney	2,508,131	5,956,388	774,317	9,238,836
11.	Dolly Parton	4,593,602	3,751,172	712,308	9,057,082
12.	Reba McEntire	1,911,242	6,113,250	992,285	9,016,777
13.	Zac Brown Band	1,673,980	5,867,112	462,385	8,003,477
14.	Rascal Flatts	1,757,660	5,876,720	13,673	7,648,053
15.	George Strait	285,443	7,013,049	67,873	7,366,365
16.	Florida Georgia Line	1,939,455	3,810,496	1,485,385	7,235,336
17.	Dierks Bentley	2,384,492	2,964,282	1,342,709	6,691,483
18.	Toby Keith	1,048,957	4,812,180	225,346	6,086,483
19.	Eric Church	2,007,767	3,377,611	578,573	5,963,951
20.	Shania Twain	845,253	4,526,793	531,235	5,903,281

Brad Paisley by Jim Shea/Schmidt Relations; Luke Bryan courtesy UMG; Blake Shelton by Brian Bowen/NBC The Voice; Jason Aldean by James Minchin/The Greenroom PR; Tim McGraw by Danny Clinch/Big Machine Records; Carrie Underwood courtesy Schmidt Relations; Miranda Lambert by Marc Nader/True PR

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