Watch Lanco’s Redemptive New Video for “Rival”

Arroyo-OConnor / AFF-USA.COM

Watch Lanco’s Redemptive New Video for “Rival”

The guys from Lanco—Brandon Lancaster, Chandler Baldwin, Jared Hampton, Tripp Howell and Eric Steedly—dropped a new video for “Rival,” the lead single from the band’s upcoming sophomore album.

Directed by Peter Zavadil and filmed in Nashville, the new video features a diverse crowd of folks who share their personal hardships with each other in an effort to “break down walls.”

“We really wanted to capitalize on the true message behind the song that was built from different times in our lives and the stories from fans who have felt beat-down and lost, but ultimately find hope and redemption,” says Lanco’s frontman, Brandon. “Every caption on that wall was an experience that person had to overcome, and when it was knocked down you could feel the genuine joy from everyone on the set. It was a powerful moment I’ll never forget.”

Produced by Jay Joyce, “Rival” was co-penned by Brandon Lancaster and drummer Tripp Howell.

Watch the new video below.

photo by Arroyo/O\’Connor, AFF-USA.com

Blogs

Kevin Bacon And Jennifer Unveil Country Album Inspired By Their TV Series, ‘The Bondsman’

Kevin Bacon and Jennifer Nettles, who are currently starring in Amazon Prime's series The Bondsman, have not only worked together on the show but have also collaborated on a new country album titled, Hell and Back. The record features eight original tracks inspired by the series and performed in character by both Bacon and Nettles,…

Kevin Bacon And Jennifer Unveil Country Album Inspired By Their TV Series, ‘The Bondsman’

Kevin Bacon and Jennifer Nettles, who are currently starring in Amazon Prime’s series The Bondsman, have not only worked together on the show but have also collaborated on a new country album titled, Hell and Back. The record features eight original tracks inspired by the series and performed in character by both Bacon and Nettles,…

Jordan Davis Blends Heartbreak, Sports Metaphors, And Drinking On His New Single, “Bar None”

Jordan Davis’ new single, “Bar None,” captures the desperation of a man haunted by his past and fighting a losing battle with an empty glass in the lyrical double-meaning of the chorus, “You and your memory, one/ Me and this bar, none.” “When I brought in the general concept, I knew it was going to…

Jordan Davis Blends Heartbreak, Sports Metaphors, And Drinking On His New Single, “Bar None”

Jordan Davis’ new single, “Bar None,” captures the desperation of a man haunted by his past and fighting a losing battle with an empty glass in the lyrical double-meaning of the chorus, “You and your memory, one/ Me and this bar, none.” “When I brought in the general concept, I knew it was going to…

Lainey Wilson Finally Releases Her Live Fan-Favourite, “Bell Bottoms Up”

Fans eagerly awaiting Lainey Wilson's 2024 album, Whirlwind, were surprised to find her live favorite, “Bell Bottoms Up,” missing from the tracklist. On Friday (April 4), the Louisiana singer-songwriter finally made the infectious single available on streaming platforms. The spirited honky-tonk tune showcases Wilson's traditional country roots and boundless charisma, while referencing her trademark bell-bottom…

Lainey Wilson Finally Releases Her Live Fan-Favourite, “Bell Bottoms Up”

Fans eagerly awaiting Lainey Wilson’s 2024 album, Whirlwind, were surprised to find her live favorite, “Bell Bottoms Up,” missing from the tracklist. On Friday (April 4), the Louisiana singer-songwriter finally made the infectious single available on streaming platforms. The spirited honky-tonk tune showcases Wilson’s traditional country roots and boundless charisma, while referencing her trademark bell-bottom…

Morgan Wallen Reveals That He Hasn’t Been In A Bar Since His Infamous 2024 Chair-Throwing Incident

During a new interview with Theo Von on the comedian’s This Past Weekend podcast, Morgan Wallen discussed his decision to stay away from bars since his notorious chair-throwing incident in Nashville in April 2024. The country music superstar reflected on the challenges of fame and mentioned how he has made lifestyle changes to cope, emphasizing…

Morgan Wallen Reveals That He Hasn’t Been In A Bar Since His Infamous 2024 Chair-Throwing Incident

During a new interview with Theo Von on the comedian’s This Past Weekend podcast, Morgan Wallen discussed his decision to stay away from bars since his notorious chair-throwing incident in Nashville in April 2024. The country music superstar reflected on the challenges of fame and mentioned how he has made lifestyle changes to cope, emphasizing…

Jelly Roll Reveals That He Eats A Healthy Version Of His Favorite Waffle House Meal To Lose Weight

On Monday (March 31), Jelly Roll shared an Instagram video that highlighted the daily meals that he eats while on tour. The country star praised the work of his nutrition coach, Ian Larios, who creates healthier versions of his favorite foods, including a protein-packed breakfast bowl reminiscent of a popular Waffle House dish. “It all…

Jelly Roll Reveals That He Eats A Healthy Version Of His Favorite Waffle House Meal To Lose Weight

On Monday (March 31), Jelly Roll shared an Instagram video that highlighted the daily meals that he eats while on tour. The country star praised the work of his nutrition coach, Ian Larios, who creates healthier versions of his favorite foods, including a protein-packed breakfast bowl reminiscent of a popular Waffle House dish. “It all…