Arroyo-OConnor / AFF-USA.COM

Watch Lanco’s Redemptive New Video for “Rival”

by Jim Casey | @TheJimCasey | April 22, 2019

The guys from Lanco—Brandon Lancaster, Chandler Baldwin, Jared Hampton, Tripp Howell and Eric Steedly—dropped a new video for “Rival,” the lead single from the band’s upcoming sophomore album.

Directed by Peter Zavadil and filmed in Nashville, the new video features a diverse crowd of folks who share their personal hardships with each other in an effort to “break down walls.”

“We really wanted to capitalize on the true message behind the song that was built from different times in our lives and the stories from fans who have felt beat-down and lost, but ultimately find hope and redemption,” says Lanco’s frontman, Brandon. “Every caption on that wall was an experience that person had to overcome, and when it was knocked down you could feel the genuine joy from everyone on the set. It was a powerful moment I’ll never forget.”

Produced by Jay Joyce, “Rival” was co-penned by Brandon Lancaster and drummer Tripp Howell.

Watch the new video below.

photo by Arroyo/O\’Connor, AFF-USA.com

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