ACM Awards to Stream on Amazon Prime Video

by mcooper | August 21, 2021

Amazon Prime Video announced today that they are the new home for the Academy of Country Music Awards. The 57th ACM Awards will stream on the platform, making it the first major awards show to be exclusively live-streamed. The 2022 show will be produced by MRC’s Dick Clark Productions.

CBS had been the home of the ACM Awards since 1998, but their partnership ended earlier this year, leaving fans wondering where its next home would be. In a statement, the ACMs pointed out Amazon Prime quote “will also deliver invaluable new opportunities for country artists, enabling them to reach larger audiences.”

Outgoing ACM Board of Directors Chair Ed Warm shared, “This historic partnership with ACM, MRC, and Amazon Prime Video meets the industry’s need to bring awards shows to the forefront of the streaming world—exactly where fans are consuming and demanding content. It will also deliver invaluable new opportunities for country artists, enabling them to reach larger audiences and presenting them the Academy’s exceptionally entertaining and compelling show.”

Academy of Country Music CEO Damon Whiteside says, “We are thrilled that the Academy of Country Music Awards are first to take this giant step toward the future of awards shows with Amazon Prime Video. This partnership, which reinforces our position as an innovative, progressive awards show, will deliver the broadest possible audience and, simultaneously, deliver massive value to our artists whose music lives inside this ecosystem, enabling fans to discover and stream music as they watch.”

Vernon Sanders, co-head of television, Amazon Studios commented, “We’re excited to continue to expand our content offerings for Prime Video customers by being the exclusive home for the Academy of Country Music Awards in 2022 and honoring the best in country music,” He added, “Reaching this milestone with our partners at the Academy of Country Music and MRC as the first major awards show to be livestreamed speaks to our dedication and commitment to continue to both entertain and innovate for our audience.”

MRC co-CEO Modi Wiczyk says, “We congratulate our partners at the Academy and Amazon for blazing a path for the future of live awards shows. Our team is excited to be part of the creative and entrepreneurial innovations that streaming technology will unleash.”

There is no confirmation on the date and location of the 2022 ACM Awards as of yet.

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